International growth begins with international understanding.
I help businesses connect across cultures, strengthen diverse teams, and build brands that span the globe.
New Book Coming Summer 2025!
To thrive internationally, brands need to understand diverse consumers and the nuances of their cultures. Today’s top global brands remain relentlessly curious, immersing themselves in local cultures and embracing new ways of seeing, understanding, and being.
In this essential guide, global marketers Katherine Melchior Ray and Nataly Kelly reveal the winning strategies of leading brands. Learn how to develop a global mindset and build marketing strategies that balance global values with local resonance.
“Brand Global,
Adapt Local”
3 Continents. 5 Industries. Countless Cultural Connections.
My 25-year corporate career has spanned countries, languages, and business sectors. Today, I consult, speak, and write about international marketing, branding, and business strategy; cross-cultural team building and innovation; and the opportunities and challenges of being a female executive and working mom around the world.
