International growth begins with international understanding.
I help businesses connect across cultures, strengthen diverse teams, and build brands that span the globe.
Meet Katherine, CMO & keynote speaker on global business
Katherine Melchior Ray is a global marketing expert whose career spans the world’s most prestigious luxury, fashion, beauty, and hospitality brands.
With over 25 years leading businesses at Nike, Louis Vuitton, Gucci, Hyatt, Shiseido, and Babbel, Katherine is known as a catalyst for growth—guiding brands on entering new markets, embracing disruption, and leading digital and organizational transformation. Fluent in French and Japanese, she leverages cultural insights to build brand equity for the world’s most iconic brands across Europe, Asia, and North America.
Winning brands think global, but feel local.
Brand Global, Adapt Local: How to Build Brand Value Across Cultures (Kogan Page, June 2025) explains how leading brands balance global consistency with local adaptation to build value across cultures. Because succeeding in global markets isn’t just about reach — it’s about relevance.
3 Continents. 5 Industries. Countless Cultural Connections.
My career has spanned countries, languages, and business sectors. Today, I consult, speak, teach and write about international marketing, branding, and business strategy; cross-cultural team building and innovation; and the opportunities and challenges of being a female executive and working mom around the world.
